Apart from tracking their corporate carbon footprint, these companies are also ensuring optimal utilization of assets by promoting the reuse of IT components instead of investing in new ones. Large-scale organizations around the world have already started deploying criteria or metrics on water use or power use. Many enterprises are keen on adopting green technology and are looking for vendors who can help them in offering green IT services to their clients, subsequently assisting them in reducing costs incurred on data centers and other IT services. Software development and optimization are dependent on several factors such as algorithmic efficiency, virtualization, resource allocation, and terminal server’s optimization. Global Green Information Technology (IT) Services Market: Key Opportunities and Threats Compiled with the intent of updating stakeholders about the prevailing market dynamics, the report also presents insights into the factors driving and restraining the market. These chapters are further interspersed with relevant graphs, statistics, and tables. It includes information obtained from trusted industrial sources in a logical chapter-wise format. The report presents a comprehensive overview of the global green IT services market. The market for green IT services has been gaining impetus from the growing popularity of virtualization, cloud computing, and green networking. Apart from the aforementioned components, green IT also includes redesigning data centers. Energy Star is a voluntary labeling program that helps enterprises save money and curb greenhouse gas emissions by identifying the products that offer energy efficiency. The concept of green IT services was first coined in 1992 when Energy Star was launched by the U.S. The motive behind deploying green IT practices is to reduce the dependence on hazardous materials, thus promoting biodegradability of outdated or unused products and maximizing the energy efficiency through a product’s lifetime. The technology aims at minimizing the negative impacts of IT operations by manufacturing, designing, and disposing of servers, computers, and other associated subsystems such as networking systems, communication systems, printers and monitors, and storage devices in an environmentally-friendly manner. Green information technology (IT) covers services related to environmentally sustainable computing and IT optimization. Global Green Information Technology (IT) Services Market: Overview